“Lifting the Lid”, a study carried out on behalf of Allergan Medical Aesthetics, found that only 23% of women surveyed were most concerned about volume loss.
The report examined the awareness among UK consumers of facial volume loss and its causes, to highlight public misconceptions about the causes of an ageing appearance and the most effective treatments to tackle them.
While most women were keen to slow down the effects of ageing, the results indicated that many are unaware of the real underlying causes of facial ageing and which treatments to pursue to counteract them.
Only 5% of British women surveyed identified reduction in the fat layer beneath the surface of the face as the main reason for volume loss, while 37% believed that sagging skin was caused by a loss of collagen.
On the other hand, most respondents believed that a healthy lifestyle and good diet were the most effective defences against the effects of ageing. Full article can be found on www.professionalbeauty.co.uk